Demo Automotive Shop
Thursday, May 14, 2026
Today's Performance
Gross Sales
$5,930.65
Shop Fees: $268.99 (4.5%)
Gross Profit %
59.0%
Monthly Goal Progress
85.7%
Behind by $10.1K
New Customers MTD
14.9%
13 / 87
Key Insight: RO count down 17.8% YoY, but average RO value up 11.5%.
May
-14.3%Last Year
$65.7K
Target
$70.3K
Actual
$60.3K
Pace: $133.4K (ahead by $63.1K)
Year to Date
-11.0%Last Year
$625.8K
Target
$669.6K
Actual
$596.2K
Pace: $1624.0K (ahead by $954.3K)
Gross Sales
Sales + Fees - Discounts (excludes tax)
$5,930.65
GP$
Gross Profit $ (Total W/o Fees)
$3,500.60
RO Count
8
Avg RO
$741.33
GP$/Sold Hr
Gross Profit per Billed Hour
$122.31/hr
Sold Hours
28.62
Close Ratio
60.1%
GP%
59.0%
GP Labor%
66.5%
GP Parts%
42.3%
GP Tires%
0.0%
ELR
$125.55/hr
Avg Hrs/RO
3.58
Fees % of Sales
4.5%
New Customers
0 / 8
0.0% new
Gross Sales
Sales + Fees - Discounts (excludes tax)
$23,630.30
GP$
Gross Profit $ (Total W/o Fees)
$15,022.47
Avg Daily
$5,907.58
Avg RO
$590.76
Avg Hrs/RO
2.31
GP$/Sold Hr
Gross Profit per Billed Hour
$162.46/hr
Sold Hours
92.47
Close Ratio
30.8%
GP%
63.6%
GP Labor%
71.3%
GP Parts%
53.2%
GP Tires%
0.0%
Shop Fees
$574.27
2.4% of sales
ELR
$144.40/hr
New Customers
2 / 37
5.4% new
| Metric | 2025 | 2026 | Change |
|---|---|---|---|
| Gross Sales Sales + Fees - Discounts (excludes tax) | $65,719.02 | $60,260.85 | -8.3% |
| GP$ Gross Profit $ (Total W/o Fees) | — | $38,818.72 | — |
| Avg Daily | $4,694.22 | $4,304.35 | -8.3% |
| RO Count | 118 | 97 | -17.8% |
| New Customers | 28 / 104 | 13 / 87 | -44.5% |
| New Customer % | 26.9% | 14.9% | -44.5% |
| Sold Hours | 252.76 | 227.97 | -9.8% |
| Close Ratio | 23.4% | 24.4% | +4.3% |
| Avg RO | $556.94 | $621.25 | +11.5% |
| Avg Hrs/RO | 2.14 | 2.35 | +9.7% |
| GP$/Sold Hr Gross Profit per Billed Hour | — | $170.28/hr | — |
| GP% | — | 64.4% | — |
| GP Labor% | — | 72.1% | — |
| GP Parts% | 48.6% | 53.7% | +10.5% |
| GP Tires% | 23.4% | 35.0% | +49.5% |
| Shop Fees | $3,797.58 | $1,516.53 | -60.1% |
| Fees % of Sales | 5.8% | 2.5% | -56.4% |
| ELR | — | $148.98/hr | — |
| Metric | 2025 | 2026 | Change |
|---|---|---|---|
| Gross Sales Sales + Fees - Discounts (excludes tax) | $625,836.98 | $596,197.90 | -4.7% |
| Avg Daily | $4,670.43 | $4,449.24 | -4.7% |
| RO Count | 1,023 | 1,028 | +0.5% |
| New Customers | 217 / 682 | 189 / 675 | -12.0% |
| New Customer % | 31.8% | 28.0% | -12.0% |
| Sold Hours | 2464.54 | 2268.39 | -8.0% |
| Close Ratio | 25.5% | 28.8% | +12.7% |
| Avg RO | $611.77 | $579.96 | -5.2% |
| Avg Hrs/RO | 2.41 | 2.21 | -8.4% |
| GP Parts% | 50.8% | 50.7% | -0.2% |
| GP Tires% | 26.2% | 30.3% | +15.4% |
| Shop Fees | $30,290.56 | $23,243.22 | -23.3% |
| Fees % of Sales | 4.8% | 3.9% | -19.5% |